Hi-TECH Institute of Information Technology

Social media optimization (SMO) is the use of social media networks to manage and grow an organization's message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potential damaging news.

What is a Social Media Marketing?
Why Social Marketing Important?

Introduction
Acoount Structure & Setup
Campaign Setting Objectives and Structure
Targeting
Ad Type & Creating
Ad Policies, Reporting & Analysis

Introduction of Instagram
Instagram Power Account
Instagram Algorithm
Instagram Influencer
Instagram Content creation & Process
Instagram Ads
Instagram Growth Tools
Monetizing Instagram Audiences

Introduction of Twitter
Twitter Hashtags & Trends
The Complete Twitter Ads
Twitter Audience Manager
Twitter Conversion Tracking & Remarketing
Twitter Ads - Followers

Introduction of Pinterest 101
The Complete Pinterest Ads
Pinterest Tag + Events
Pinterest Ads - Create Amazing Pins for Promoted Pins
Pinterest Audiences

Setup Google My Business
Intro Google Ads
Optimize Google My Business
Get Google Business Review

Introduction Youtube Account
Customize Your Youtube URL
Youtube Ads
Youtube Reports & Analytics

Create a LinkedIn Company Page/Business Page
Introduction LinkedIn Account
LinkedIn Group
LinkedIn Ads
What is LinkedIn Sales Navigator + Optimize your LinkedIn Profile?

Yelp Advertising
Snapchat
WhatsApp Marketing

Photoshop
Canva

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